If there is certainly been one particular immutable rule during American tv historical past, it has been neighborhood information. Virtually from The instant the station first signed on air, they started carrying community news in which sporting activities always played A serious job. A lack of steady programming resources in these early decades led numerous stations to turn to athletics to fill their broadcasting schedules. Big apple's WNBT tv signed on to broadcast in July 1941, and its first broadcast was an experienced baseball activity ("NBC History", 2003). When building regional newscasts to fit their viewers, these stations commonly bundled sports and weather. As an example, in 1961 WKMG commenced its initially comprehensive-time information Office in Orlando. Newscasts involve Frank Vaught's sports reports ("The history of," 2003).

Sports have held a dominant position in nearby news broadcasting for a number of many years, but current business developments have known as into query this place. Segmented audiences, altering demographics, and declining news profitability have compelled the station to reexamine its area athletics section. “Sports activities is probably the previous areas of TV where by people today do points how they constantly have,” states television govt Elliott Wiser. “(Nowadays) a whole new strategy is needed” (Deggans, 2000).

Trouble for Community Television News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Challenge for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/3가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 seventy six%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and tv News Director’s Affiliation(“Modifying channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 4~five개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Issue for Area Television Sports

None of the is good news for that neighborhood tv sports activities sector, which happens to be progressively under scrutiny from station execs. Irrespective of its conventional existence inside community newscasts, sports have very long been regarded as a "tuning" component. In accordance with a study through the Radio and tv News Administrators Basis, only 31% of viewers mentioned they ended up 'extremely intrigued' in sporting activities and 32% had been 'rather interested' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed desire inside the temperature. "Sports are particularly polarizing." said television news marketing consultant Brent Magid. “The majority can take, go away, or despise” (Greppi, 2002).

Studies have proven that Gals are far significantly less keen on sporting activities than Males (Gantz and Wenner, 1991; Perse, 1992), and plenty of stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early evening newscasts. In accordance with station news director Jim Church, "Telling a Tale when not a soul is listening just isn't a superb usage of air time" (Deggans, 2000).

Some stations have removed the Activity, while some have lessened their allotted time. Based on the day in the week (weekends have a lot more sports activities time), athletics segments have ordinarily gained concerning a few and 5 minutes of area information protection. Since variety is right down to a couple of minute. In 2002, Pittsburgh's KDKA Lower time for sports activities by just three along with a fifty percent minutes for three several hours of stories. Many others during the marketplace have carried out new ways, including sports activities stories that aim extra on people than scores or cater to the broader news audience. "What we are seeking to do now's address athletics as news," says KDKA information director Al Blinke. “We want to do one thing past sporting activities” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Tv set 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Alterations in regional sports activities might be a mirrored image on the incredible upheaval going on in the course of broadcast news. If the sporting activities sector is not safe, How about other information components? CBS Team News Vice chairman Joel Cheatwood (Trigoboff, 2002) stated, “[All this] forces us to reexamine the [news] product.”

On a more speedy degree, variations inside the local athletics sector directly have an impact on A huge number of aspiring sportscasters. Stations which have been minimizing their commitment to sports activities are lowering their sporting activities workforce ranges, which impacts The task sector. Yet another information director said, "[Sports activities on newscasts] is dying." “We went from two whole-time sportsmen to one complete-time, a person in control of the news 3 times a week, and it had been a combat to remain there.”

Similarly essential, alterations in how sporting activities are presented are forcing sports activities broadcasters to discover new solutions. 스포츠중계 No longer can sportscasters concentrate on scoring. They've got for making the presentation extra partaking for normal fans. This really is also crucial for journalism universities across the nation, which really need to doc what stations want during the sporting activities sector and update their training curricula.

Will these changes function or persist? Sports journalist Chuck Finder (2002) commented around the alter in KDKA, “Allow’s reserve last judgment until finally September, once the Steelers, university, and high school football seasons start out in earnest. Then the station will be . There is an mistake in clock administration.”